Overview
Research was happening, but the evidence lived in scattered slide decks, notes, call recordings, and project folders. The work was valuable in the moment and difficult to retrieve three months later.
Problem
Product teams needed a way to answer one practical question: “Have we already learned something about this?” The existing storage pattern preserved artifacts but did not support comparison, synthesis, or citation.
Approach
I started with retrieval tasks from PMs, designers, and support leads, then translated those tasks into a small taxonomy: customer type, product surface, research method, confidence, and decision link. The first version favored durable metadata over a complicated repository interface.
Outcome
The hub reduced duplicated research requests and gave teams a common language for customer evidence. More importantly, it made research easier to cite inside planning rituals, where evidence often loses to recency and volume.